Trustees—You've made the business decision to launch an HSA program. What do you need to think about next?

• Make it easy and convenient for your clients' accountholders. The HSA marketplace is as new to them as it is to you, so keep your solution as simple and convenient as possible by providing easy enrollment, accessible account management, multiple investment options and automated claims processing.
   
• Ensure you keep up-to-date with corporate governance regulations. Your HSA solution needs to have the flexibility to meet current and future regulatory requirements and will require comprehensive recordkeeping and account monitoring. Make sure you have a processing system in place that can handle that.
   
• Think about scalability. As the market for HSAs expands, will you have the capability and capacity to expand with it?
   
• Your HSA needs to be flexible enough to integrate with other systems to meet the changing needs of your clients. Do you have the resources to meet these requirements?
   
• Ensure the HSA solution you are offering is fully brand-able based on your clients' preferences and the level of branding they require.